Positioning clarity Still unclear Can roughly explain it Target users can understand it Message and page are clear
User and pain strength Very broad users Rough user definition Clear user and scenario Strong and frequent pain
Monetization clarity No monetization path Only an idea Pricing or lead path exists Paid users or clear business model
Homepage and conversion path No accessible page Page exists but unclear CTA and basic trust elements exist Page, CTA, FAQ, pricing path are clear
Search and content opportunity Almost no search surface Some possible searches Use case, comparison, or tutorial space exists Keywords, page types, and intent are clear
Distribution channels No idea where to distribute A few possible channels Directories, communities, or resource pages match the product Channels and launch motion are clear
Tracking and feedback loop No tracking Basic traffic data only Search Console or analytics exist Sources, signup, trials, and feedback are trackable
Execution readiness Site is hard to change Requires developer waiting time Pages and tracking can change quickly Founder can publish and review quickly